How To Become A Mobile Beautician
By Zoe Greenwood, October 19 2021
Table of Contents
What Are The Benefits of Becoming a Mobile Beauty Therapist
What Do You Need To Become a Mobile Beautician
How Do You Start A Mobile Beautician Business
How Do You Promote Your Mobile Beauty Business
We’re sure that many of you have played around with the idea of “being your own boss”, and why wouldn’t you. Freelance is a great way to build your own career at your own pace and, for this reason, it has become increasingly popular over the years.
Many beauty therapists have already or are looking to take the leap from working in a salon to becoming a mobile beautician. While this does mean that you get to be your own boss and choose your own hours, it also means that you are responsible for your security, accounts and client base.
How To Manage Your Mobile Beauty Business
When you set out to start your mobile beauty business, you’ll be thinking about two things; how to manage your clients and how to create a professional presence that will attract new ones.
For that, we have two things that will propel your new business to success.
The first is Storefront App. The app is for therapists that want to be their own boss. We took all of our learnings from the past 5 years of running LeSalon and speaking to hundreds of therapists and put it into one useful app that will allow therapists to run their business through one app.
Here are a few of the things the app can do:
- Calendar. Get full control of your business. The calendar will allow you to see all your appointments, add in new appointments and appointments from your website will go in automatically
- Travel time calculation. The app will automatically calculate the travel time needed to get between appointments (no back and forth on Google Maps to see if you can fit someone in!)
- Take payments from clients. Say goodbye to last minute cancellations, payment for bookings on the website will be taken automatically, or for Whatsapp bookings you can send your customer a checkout link
- See earnings stats. You can set a target of how much you want to earn and the app will tell you how close to hitting the target you are
Oh yeah, it’s also completely free to use. The only catch is that there is currently a waitlist to join. You can join the waitlist here.
The second bit of advice that we have for you is to get a website. This will make you look professional and you’ll get clients discovering and booking you.
We provide websites for therapists. We designed and built the website especially for therapists by doing lots of testing and interviews with customers to understand EXACTLY what it is they look for.
You’ll get a professional looking site where you can put your portfolio, reviews, experience and menu. You get all of this for £5 per month.
Sound exciting? Head here to sign up.
What are the benefits of becoming a mobile beauty therapist?
Now that you’re looking into the world of mobile beauty, you’re probably wondering why it’s better than working in a salon. How does it differ to a position where you have a set amount of hours? Is it even worth going mobile when you already have a stable career?
On demand services have really escalated in the past 5 years. With companies, such as Deliveroo and Uber, most Londoners are now completely used to getting anything they want at any time.
And this is not just the case for food. Busy professionals look forward to being able to get their nails done, or their legs waxed in the comfort of their own home, and more important, at a time that suits them best. Not to mention, the low-overhead cost that comes with being mobile means that you can launch your business with less financial burden and attract more customers.
Freedom VS Management
Working in a salon as opposed to doing freelance work is completely different. Most salons tend to have set working hours for all beauty professionals, as well as a set pay check. By working there, you have to commit to their schedule.
As a self employed therapist, you can pick and choose your own hours. This means you can work as early or as late as you want to; have more time to spend with your family and friends; and continue building your own career.
Of course there are some benefits you may have to give up such as pension schemes, and paid holiday leave but the benefits you get from freelancing often outweigh the disadvantages. With lives getting busier – whether that’s because of children, or social life – many therapists recognise the importance of the added flexibility and independence.
This also means that you don’t have to quit your day job when you first start mobile. You have the freedom to do mobile beauty on the side – whether that’s after or before work, or during weekends. This gives you the opportunity to test out mobile beauty before going all in.
One of the perks of going freelance is that you have the chance to earn double what you would in a traditional salon. As you get to choose your own hours, it’s completely up to you whether you work all day, every day or part time. So what’s not to love? Earn more money, fit clients into your schedule and build your own clientele.
This is also a huge perk for many working mums or students, as it allows them to earn some extra income on the side while juggling other commitments!
One of the benefits that many mobile beauty therapists love is the variety that comes with freelancing. We all know of the struggle of having to commute to the same place, work in the same room everyday – let’s be honest, this can get boring and uninspiring. The joy of freelancing, however, means that you can avoid this completely.
Being a mobile beauty technician means that you get to choose what areas you want to work in – whether you would prefer to work in South London only, or all over the city, you have complete control over how much and where you travel. Not only does this give you the chance to meet lots of different people every day, but it also gives you the opportunity to explore the city of London.
Better yet, you don’t ever have to worry about getting lost on the way to a client. With apps like City Mapper and Google Maps, you’ll be all set to start your journey travelling around the city.
More Time With Family and Friends
With all the flexibility that you get from becoming a mobile beauty technician, it means that you have the opportunity to spend more time with your family and friends. Being able to choose your own hours allows you to enjoy a better quality of life. Whether that’s being able to be at home when your kids are back from school, or being able to go on holiday whenever you feel like it.
What do you need to become a mobile beautician?
Decide What Mobile Beauty Services You Offer
As a mobile beautician, the first thing you need to do is decide what mobile beauty services you will be offering.
These could be:
- Manicures and pedicures
- Eyelash extensions
- Spray Tan
These all depend on your current qualifications and skill set, so you might only choose to focus on one specific treatment category or do a variety of different services. Remember that this is something that can change longer down the line; you can always add more treatments as you go along. In fact, when you’re first starting out, it might be easier to manage while you get used to a different working lifestyle.
Get Your Qualifications Ready
If you’re looking to start a career as a mobile beautician, you should already have or be planning to earn beauty qualifications that are recognised across salons. To be a fully qualified therapist, you need to have a NVQ level 2 diploma and 3, but many salons will let you continue studying for level 3 while you’re gaining hands on experience.
It’s often recommended to get some experience working in a salon before jumping into the mobile beauty therapist lifestyle as this will provide you with skills and knowledge that is vital for a beauty therapist career.
At LeSalon, we require a NVQ level 2 diploma or equivalent, as well as a minimum 2 years experience in a salon to work as a mobile beautician on our platform. This ensures that you’ve got the skills needed to offer mobile beauty services. Once you’re on our platform, we offer various training with Ellebana, Vita Liberata and CND so you can up-skill, widen your treatments and reach more customers in London.
Beauty Schools in London:
- Confederation of International Beauty Therapy and Cosmetology (CIBTAC)
- Comité International d’Esthétique et de Cosmétologie (CIDESCO)
Before you begin your career as a mobile beautician, you will need to get insurance so that you’re covered under all and any circumstances. Many salons and mobile beauty apps require you to have insurance before allowing you to work there so it’s super important that you get this out of the way.
The most important policy you will need to invest in is Public Liability Insurance. This will safely protect you if a customer should suffer an injury caused by you, but not related to a treatment. It also covers any damage to the client’s property e.g. destroying a table with acetone.
Another key must have insurance is Beauty Treatment Risk Liability Insurance. This insurance policy will protect you from any unfortunate events that were caused directly by a treatment; for example, a skin reaction. If something like this happened, any legal fees and compensation given to the client will be covered.
Take a look at our guide: Insurance for self employed
We know that this can be very confusing for many new freelance beauty technicians which is why, at LeSalon, we’ve tried many insurance providers to understand which one is best for our Salonettes. We highly recommend Professional Beauty Direct – they offer a package deal from £39.50 and are super helpful for those starting out.
How do you start your mobile beautician business?
So, you’ve decided that you like the idea of going mobile and want to start on your mobile beauty career. But, how?
There’s two ways to become a mobile beauty therapist. Either, you can set up your own business; this means creating a business plan, a website and a brand that people know of. It also means that you have to promote your business and services and retain customers. This sometimes sounds intimidating for many therapists, which is why a lot of companies have created the technology to offer you a platform where you can work as a mobile beauty therapist freelance.
How LeSalon can help you launch your mobile beauty therapist lifestyle
LeSalon is the leading mobile beauty service in London and our mission is to provide clients with premium, on-demand beauty treatments and transform the way beauty therapists work. We strive to ensure that our ‘Salonettes’ (mobile beauticians) have the opportunity to make great earnings, build their client base and work flexibly while offering quality services in the comfort of your clients home.
We also understand that being a mobile beauty therapist comes with its challenges, which is why we work tirelessly to support our diverse team of professionals by offering them training, financial support and advice to upskill.
Here’s what we offer to our therapists:
- A Loyal Client Base to offer our mobile beauty services
As a freelance mobile beautician, it can take years to build up a consistent and loyal clientele, especially if you’re getting no support. Working with an app like LeSalon, however, means that you don’t have to put all your energy in finding customers. We guarantee our mobile beauty therapists a constant stream of bookings, while you can start steadily building your loyal customer base.
- Training and career development
As a company, we’re thrilled to be able to offer ongoing training for our mobile beauty therapists community. The beauty industry is constantly evolving, with new treatments, new techniques and new trends, so we always want to make sure our mobile beauticians are confident and prepared to offer a range of services. And it’s not just beauty focused – we also offer advice on how you can develop your career, improve your skills, and help on ‘less fun’ parts of being self-employed e.g. tax.
- A Community
You never have to worry about feeling alone at LeSalon. We provide support across the board – this includes helping with directions if you get lost, providing kits and products for the services you offer and organising team events so you can get to know other mobile beauty therapists, and us!
Being self-employed doesn’t mean that you have to figure everything out by yourself. Instead, we want you to be a part of the best mobile beauty community where you’ll be backed up by a team of marketers, customer service and tech developers. Not to mention, our diverse and vibrant group of therapists.
How do you promote your mobile beauty business?
Launching a mobile beauty business is an increasingly popular way to reach a new and bigger audience, however it’s important that you invest some time in promoting yourself and your business.
Here’s how the best mobile beauticians in London are promoting their business:
Word of mouth
Once you start working as a mobile beauty therapist, you’ll find that word of mouth can be just as effective as any other marketing in reaching new customers. Ask family and friends if they can introduce your business to their friends and family and see if any of them are interested in your beauty services.
As soon as you start having a loyal customer base who love your services, you can offer them incentives if they refer your treatments to a friend. This is a really effective way of gaining new customers, while also giving back to your loyal clients.
Get on Social Media
These days, you’ll be silly to not use social media for your new business. Setting up a business account on Instagram and Facebook and consistently posting is key. Use these platforms to, not only post about the services and prices you offer, but also to give top tips and advice for customers. Social media is a great way to help you followers and customers get to know you better and appreciate your skills – and it’s free!
Also, don’t forget to post photos of the treatments you offer with relevant hashtags so that you’re able to attract new followers! Having a strong online presence will help customers feel confident that you can provide a high quality service.
Create a Website
Creating a website is another great way to promote your mobile beauty business. This is one of the first places that potential customers will go to to find out more about the services you offer. Having a website will make you look like a pro and attract new clients to you.
At LeSalon, we can create a professional looking website for you that you can promote on social media and other places. We created the website template by interviewing lots of beauty customers to understand what it is that they need to see on a website before they feel comfortable booking. Sound interesting? Find more information here.
Once you’ve designed your website, all you need to do is consistently post. Add a price list, talk about the treatments you provide – any useful information will help customers trust you.
Beauty freelancing may have not been your go-to option before, but it should be. While working in a salon may feel more stable, going freelance gives you the chance to grow in a career that you’re passionate about, while balancing other commitments. At LeSalon, our focus is on our mobile beauticians “Salonettes” – we want to make you feel empowered by giving you a platform where you can become your own boss and get the freedom you deserve.
So, are you ready to make the change? If you want to know more about the mobile beauty therapist lifestyle at LeSalon, you can check out how our platform works and what it can mean for your career, here.
Learn more on why LeSalon is the leading mobile beauty services in London.