Almost Essential is your ultimate online destination for recommendations of essential and luxury services that discerning Londoners require – from home maintenance to education consultants – we love their carefully curated selection! We interview the founder Michelle De Biolley.

What were you doing before you established Almost Essential?

I was a partner in one of the large US executive search firms in London and NYC

Where did the idea come from for a recommendation service?

Having been in London since the early 80’s, I had built a fairly large address book with really useful services, so I thought that it would be great to share it with friends and family and it went on from there.

They need to be friendly, professional and happy to go the extra mile to make the client happy.

What’s your favourite part of your job?

I love every part of it except the admin!!!

Who is your style icon?

Jackie O

Who is your business inspiration?

The entrepreneurs!

How do you relax?

Yoga, walking, friends and hanging with my boys.

Describe your typical day

There is no typical day for me I am afraid, I am not good with routine… but it definitely starts with checking emails…trying out new services, some days there is yoga, or a lunch with a friend or picking up one of my boys who are at day school… never a dull day!

What beauty product would you take to a desert island?

The Arbonne green beauty products, the anti-ageing line; they are my latest discovery which I recommend on the website. They are simply AMAZING, trust me, everybody should use them.

Thank you, Michelle – we’ll try them! Click here to check out Michelle’s carefully vetted selection of services and gifts.